The Mystery of Ephraim

 

Top 20 Chinese Social Media Sites of 2020 according to HI-COM

“China is a sleeping giant. Let her sleep because when she wakes up, it will shake the world” Napoleon.

1. WeChat – China’s Top 1 App, Chinese Instagram, Chinese Whatapp, and Chinese Online banking – all in one!

Q: What type of Chinese social media app is it?
A: Instant Messenger & Photo/Video Timeline sharing
Q: How many registered users are there?
A: There are over 1 billion users

 

2. Weibo – Facebook of China

Q: What type of Chinese social media site is it?
A: Blog
Q: How many registered users are there?
A: 400 million

 

3. Douyin

Q: What type of Chinese social media app is it?
A: Short Videos
Q: How many registered users?
A: 1 billion

 

4. Meipai

Q: What type of Chinese social media site is it?
A: Short Video & Livestream
Q: How many registered users are there?
A: 140 million

 

5. Xiaohongshu or RED

Q: What type of media is it?
A: Shopping and product reviews
Q: How many registered users are there?
A: 70 million

6. Yizhibo

Q: What type of media is it?
A: Live Streaming
Q: How many registered users are there?
A: unknown

7. Yinke – As the main competitor of Meipai, Yinke marketed its app with the help of Korean star, LiuTao.

Q: What type of media is it?
A: Live Streaming
Q: How many registered users does it have?
A: 140 million

8. Tencent video

Q: What type of social media platform is it?
A: Video
Q: How many monthly active users?
A: 74 million

9. Youku – Youtube of China and a Top social media platform

Q: What type of social media platform is it?
A: Video
Q: How many registered users does it have?
A: 580 million

10. Nice

Q: What type of media is it?
A: Photo sharing
Q: How many registered users does it have?
A: 30 million

11. Taobao’s/Tmall’s Weitao

Q: What type of media is it?
A: Blogging
Q: How many MAU (monthly active users) are there?
A: 60 million

12. Meituan’s Dianping – The Chinese version of Yelp

Q: What type of media is it?
A: Review, Directory
Q: How many AAU (annual active users) are there?
A: 310 million

13. Tencent‘s Qzone, QQ – The Chinese version of Messenger

Q: What type of media is it?
A: Messenger
Q: How many AAU (annual active users) are there?
A: 783 million

14. Zhihu – Chinese version of Quora

Q: What type of media is it?
A: Wiki/ Knowledge
Q: How many AAU (annual active users) are there?
A: 220 million

15. Pingduoduo – the cheaper Taobao

Q: What type of media is it?
A: Group buy
Q: How many AAU (annual active users) are there?
A: 418.5 million

16. Huya – game streaming heaven

Q: What type of media is it?
A: Gaming Video Platform / Livestream
Q: How many MAU (monthly active users) are there?
A: There are 144 million (of which 55.9 million are mobile users)

17. VIP.com or WeiPingHui

Q: What type of media is it?
A: Cross Border E-commerce/Shopping
Q: How many monthly active users are there?
A: 29.7 million （14% race from 2018）

18. Douban – Founded in 2005, Douban is a forum dedicated to books, movies, music, podcasts (Douban FM) and now pets!

With 227.49 million monthly active users as of April 2019, Douban is one of the best platforms for word-of-mouth marketing when it comes to entertainment.
Douban has recently added a group function, where people can join into groups if they have common interests! People rely on this platform’s ranking to choose to watch a tv show or a movie.

19. BiliBili

Bilibili (Chinese name: 哔哩哔哩), is the leading cultural community for young people in China. This platform was created on 26th June 2009 and is called “B station” for short, by its fans. Many popular online words have originated from B Station.

The main feature of B station is the real-time comment function floating above the video. Fans call it a “barrage”. This unique video experience allows the internet-based barrage to exceed the limit of time and space to build wonderful synchronicity. The platform has a virtual tribal movie-viewing atmosphere, making B Station a cultural community with interactive sharing.

20. JingRi Toutiao – Chinese UGC news

JingRi Toutiao Media Platform is a media/self-media platform, which is dedicated to helping enterprises, institutions, media and self-media to get more exposure and attention. With 400 million registered users and 40 million active users every day, who wouldn’t want to have a piece of this large online audience? However, the Toutiao account is difficult to apply for and is particularly easy to get banned.

Users high-quality content will get more exposure through the use of powerful intelligent recommendation algorithm, while the industry-leading weight elimination protection mechanism, will keep the original from infringement worries.

The platform can publish videos, questions and answers. Also marked in red, “Recommended” means that the platform supports this content.

“The crown of pride, the drunkards of Ephraim, shall be trodden under feet” Isaiah 28:3

For the original HI-COM article, click HERE

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~ by Joel Huan on August 13, 2020.

Posted in China